Week 10 EOC: Benefits vs Features

The Charge Bar has more to offer then just cool features. Each of our products offer more than just a gimmick, but an experience. Each of our features offers a benefit that no other mobile food can or has. Here are a few examples. Our state of these art photo booth offers a wide range of features that you will not find at any event. It lets you take much more than a selfie but you will be able to include all your friends and family in a single shot. Or take a panorama shot to include all the fun behind you. Then post and share it to any social media site you choose, or print them out instantly, and all straight from the photo booth. Another great example is our fast and reliable charging station. Keeps you connected to the world, no more dead batteries, and no need to be carrying bulky chargers. Each of our tables has multiple charging cables so you can charge your devices while you enjoy a snack from our great menu. You worried about using up your data on your phone, don’t be because when you’re at the charge bar you have access to a free Wi-Fi hotspot. So go ahead and surf the web as long as you want. We just don’t offer you great food, but a way to keep you connected to your world and ours, we give you a place where the party and the fun never end.      

Week 9 EOC: Three Mission Statements

 "Making the cheesiest quesadilla’s and serving it with a bright cheesy smile."
                                                                                                        -Amaya, Lori

I picked this one because it reminded me of my son and what kind of place I would take him to.

"Poultry in Motion aims to serve healthy, affordable, local food on- the-go. But most importantly Poultry in Motion serves quality; quality food, service and experiences."
                                                                                                              -Stewart, Taylor

I picked this one because its what I would represent in my goals as well.


Hot-Dog-O-Rama is committed to serving a family friendly atmosphere with a twist on a classic. We will be providing a fresh, homemade style to every meal.
                                                                                                   -Steed, Carol

I love this quote because

Week 8 EOC: Creative Content

I will be designing an overhead menu as well as a take home menu. I will be taking pictures of the products we will be offering as well as the different foods we will be serving. I will also be designing the Photo Booth and the food truck itself and all it’s different areas. I will be making concept photo/drawings of the type of atmosphere we will be projecting and to who, depending on the venue we are located at. There will be 4-5 different types of events; concerts, state fairs, sporting events, local events, and private events we will be focusing on. I will also create our brand image or logo and our mission for the business. I will be building a website to promote and share our growth. I will also be networking with other related businesses to form an effective business promotion, also learn about my competitors, ask for referrals, form mutually beneficial partnerships in complementary industries and spread awareness about my business throughout a group of like-minded people. I will also advertise in many different venues i.e. signs, prints, and PR firms. I will setup a listing for my business in search engine local directories such as Google, Bing, Yahoo and MapQuest. Attempt to build business partnerships with other organizations, in effort to try and piggyback off the success of another business. I will also use social media to spread the word of our company and attempt to develop relationships with our customers. I will also visit and make contract with all my local venues that I am targeting and give them my business card and inform them what we offer.

Implementation Evaluation Control

Controls
Controls help management assess results after the plan is implemented, identify any problems or performance variations, and initiate corrective action.
                                                                                           -Glossary

Marketing implementation
The process that turns marketing strategies and plans into marketing actions in order to accomplish strategic marketing objectives.
                                                                                           -Glossary

Price

Good-value pricing

Offering just the right combination of quality and good service at a fair price.

                                                                                              -Glossary 

Cost-based pricing

Setting prices based on the costs for producing, distributing, and selling the product plus a fair rate of return for effort and risk.

                                                                                              -Glossary

Promotion

Business promotions
Sales promotion tools used to generate business leads, stimulate purchases, reward customers, and motivate salespeople.
                                                                                        -Glossary

Consumer promotions

Sales promotion tools used to boost short-term customer buying and involvement or to enhance long term customer relationships.

                                                                                        -Glossary

The intention of encouraging the sale of a good or service to their target market. For example, product promotion performed by a typical business might take the form of advertising the product in question via print or Internet ads, direct mail or e-mail letters, trade shows, telephone and personal sales calls, TV and radio ads, billboards, posters and flyers.

Distribution

Conventional distribution channel
A channel consisting of one or more independent producers, wholesalers, and retailers, each a separate business seeking to maximize its own profits, even at the expense of profits for the system as a whole.
                                                    - Glossary

Exclusive distribution
Giving a limited number of dealers the exclusive right to distribute the company’s products in their territories.
                                                    - Glossary