Promotion

Business promotions
Sales promotion tools used to generate business leads, stimulate purchases, reward customers, and motivate salespeople.
                                                                                        -Glossary

Consumer promotions

Sales promotion tools used to boost short-term customer buying and involvement or to enhance long term customer relationships.

                                                                                        -Glossary

The intention of encouraging the sale of a good or service to their target market. For example, product promotion performed by a typical business might take the form of advertising the product in question via print or Internet ads, direct mail or e-mail letters, trade shows, telephone and personal sales calls, TV and radio ads, billboards, posters and flyers.