Implementation Evaluation Control

Controls
Controls help management assess results after the plan is implemented, identify any problems or performance variations, and initiate corrective action.
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Marketing implementation
The process that turns marketing strategies and plans into marketing actions in order to accomplish strategic marketing objectives.
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Price

Good-value pricing

Offering just the right combination of quality and good service at a fair price.

                                                                                              -Glossary 

Cost-based pricing

Setting prices based on the costs for producing, distributing, and selling the product plus a fair rate of return for effort and risk.

                                                                                              -Glossary

Promotion

Business promotions
Sales promotion tools used to generate business leads, stimulate purchases, reward customers, and motivate salespeople.
                                                                                        -Glossary

Consumer promotions

Sales promotion tools used to boost short-term customer buying and involvement or to enhance long term customer relationships.

                                                                                        -Glossary

The intention of encouraging the sale of a good or service to their target market. For example, product promotion performed by a typical business might take the form of advertising the product in question via print or Internet ads, direct mail or e-mail letters, trade shows, telephone and personal sales calls, TV and radio ads, billboards, posters and flyers.

Distribution

Conventional distribution channel
A channel consisting of one or more independent producers, wholesalers, and retailers, each a separate business seeking to maximize its own profits, even at the expense of profits for the system as a whole.
                                                    - Glossary

Exclusive distribution
Giving a limited number of dealers the exclusive right to distribute the company’s products in their territories.
                                                    - Glossary

Product

Desirable products
Products that give both high immediate satisfaction and high long-run benefits.
                                                                                       -Glossary

Product development
A strategy for company growth by offering modified or new products to current market segments.
                                                                                       - Glossary
I will continue on improving my existing product or its presentation, or develop new product to target a particular market segments. Consistent product development is a necessity for companies striving to keep up with changes and trends in the marketplace to ensure their future profitability and success. A competitive product development strategy should include a company-wide commitment to creating items that fulfill particular consumer needs or characteristics. These characteristics might include consumers' desire for the following: products that are high-quality or low-cost; products that provide the consumer with speed or flexibility; or products that offer some other form of differentiation that posits them a desirable purchase.

Target Market Strategy

Target market
A set of buyers sharing common needs or characteristics that the company decides to serve.
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Test marketing
The stage of new-product development in which the product and marketing program are tested in realistic market settings.
                                                                                   - Glossary

Situation or SWOT Analysis

SWOT analysis
An overall evaluation of the company’s strengths (S), weaknesses (W), opportunities (O), and threats (T).
                                                                                                    - Glossary
Threats
Threats are current or emerging external elements that could potentially challenge the company’s performance.
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Objectives

Objectives and issues
The company’s objectives should be defined in specific terms so management can measure progress and plan corrective action if needed to stay on track. This section describes any major issues that might affect the company’s marketing strategy and implementation.
                                                                                                  - Glossary
Objective-and-task method
Developing the promotion budget by (1) defining specific objectives, (2) determining the tasks that must be performed to achieve these objectives, and (3) estimating the costs of performing these tasks. The sum of these costs is the proposed promotion budget.

                                                                                                 - Glossary

I will develop a plan of objectives and solutions for different major issue we might face. Also create a SOP( Standard Operating Procedures) for our daily goals and routines. A projected plan for cost and limitations for daily products consumption.  

Business Mission Statement

"We are committed to keeping the fun going and to create an environment where absolute guest satisfaction is our highest priority. We were born having fun, we can’t just help entertaining guests and showing them a great time."
                                                              - Ricardo Carrera (The Charge Bar)

 

Week 7 EOC: The Pitch

Have you ever been at a concert or a state fair and your phone is about to run out of battery and your charger is at home or nowhere to be found? That’s where we come in. The Charge Bar is a large mobile food truck. Equipped with state of the art charging stations for up to 20 devices at a time. A large screen photo booth in the rear and a beautiful kitchen that serves bar food and with a large assortment of imported and domestic beer to choose from. It’s your one stop to fill all your needs without having to stop the fun. Charge your mobile devices while you wait for your food or take a selfie and post it straight to any social media from our large photo booth. We keep you and the party going.