Wednesday, September 2, 2015

Product

Desirable products
Products that give both high immediate satisfaction and high long-run benefits.
                                                                                       -Glossary

Product development
A strategy for company growth by offering modified or new products to current market segments.
                                                                                       - Glossary
I will continue on improving my existing product or its presentation, or develop new product to target a particular market segments. Consistent product development is a necessity for companies striving to keep up with changes and trends in the marketplace to ensure their future profitability and success. A competitive product development strategy should include a company-wide commitment to creating items that fulfill particular consumer needs or characteristics. These characteristics might include consumers' desire for the following: products that are high-quality or low-cost; products that provide the consumer with speed or flexibility; or products that offer some other form of differentiation that posits them a desirable purchase.

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